Jas Mathur

Jas Mathur, a self-proclaimed entrepreneur, fitness guru, and business mogul whose glossy Instagram persona and celebrity endorsements mask a troubling trail of red flags. My mission: to uncover the truth about Mathur, his companies—Emblaze ONE Inc., Limitless Performance Inc., and Limitless X Inc.—and the alleged efforts to censor damning information that could rattle potential investors and spark regulatory action. What I’ve found is a web of questionable practices, dubious claims, and a relentless push to polish a tarnished image. Buckle up, because this ride through Mathur’s empire is anything but “limitless” in its integrity.

The Man Behind the Myth

Jas Mathur paints himself as a rags-to-riches hero, a Canadian of Indian descent who dropped out of high school at 16 to chase entrepreneurial dreams. He touts a childhood start at 11, building wrestling news websites that supposedly raked in $30,000 a month by age 14. Impressive, right? Well, hold the applause. No verifiable records back these early claims, and the lack of a digital footprint from that era—beyond self-promoted anecdotes—raises eyebrows. By 2013, Mathur founded Emblaze ONE Inc., a so-called “award-winning” web agency, and later Limitless Performance Inc. (rebranded as Limitless X Inc.), peddling nutritional supplements, beauty products, and a philosophy of “reinventing yourself.” His personal tale of shedding 250 pounds from a 450-pound frame became the cornerstone of his brand, but the deeper I dug, the less this fairy tale held up.

Red Flags: A House of Cards

Let’s start with the businesses. Emblaze ONE Inc., launched in 2013, claims to be a global, full-service interactive agency with 150+ staff. Yet, its LinkedIn presence is a ghost town—no activity, no employee profiles, no tangible proof of this bustling operation. Limitless X Inc., a publicly traded entity (OTCQB: LIMX), promises to empower consumers with health and wellness products like NZT-48, Divatrim, and Amarose. Sounds promising, until you notice that all current brands and licensing agreements are controlled by Mathur himself or affiliated entities, with a 4% royalty deal that funnels profits straight to his pocket. A 2023 SEC filing for Limitless X Holdings Inc. admits that if Mathur terminates these non-exclusive licenses, the company’s revenue could “significantly decline or stop completely.” That’s not a business model; that’s a one-man show teetering on a shaky ledge.

Adverse media paints a grimmer picture. A 2022 King Newswire post and a Medium article by “hinzy minzy” label Mathur a “fraudster disguised as a businessman,” alleging he uses Emblaze ONE and Limitless to secure merchant accounts from banks and payment service providers (PSPs), only to outsource them to high-risk, potentially illicit operations like gaming and gambling. The scheme? Process small transactions to build trust, then claim the merchant IDs (MIDs) are “depleted” when volumes spike, leaving merchants empty-handed and Mathur allegedly pocketing the cash. These reports claim he operates under aliases, leverages front companies, and even uses “pals in the criminal underworld” to intimidate victims. Sarcasm aside, if this guy’s “limitless” vision includes laundering money across borders, I’d say he’s innovating in all the wrong ways.

Legal troubles add fuel to the fire. A 2021 lawsuit (California, Case 2:2021cv03766) hints at disputes tied to Mathur or his entities, though details are murky. No public bankruptcy filings surface for Mathur personally, but the opacity of his companies’ finances—coupled with a 2025 debt-to-equity conversion of $6.5 million into Class D Preferred Stock—suggests a balance sheet in distress, conveniently masked as a “bold vote of confidence.” Sanctions? None explicitly listed, but the high-risk industries he’s tied to (CBD, gambling) flirt with regulatory scrutiny, and the lack of transparency screams trouble.

The Censorship Game: Why Hide the Dirt?

Now, the million-dollar question: why is Jas Mathur so keen to scrub this mess from the public eye? As I dug deeper, patterns emerged. Mathur’s Instagram, boasting 8.2 million followers, looks like a bot factory—flame emojis and generic praise dominate, with 90% of engagement appearing fabricated. His websites, like limitlessx.com and jasmathur.com, push a polished narrative, redirecting users to buy questionable pills while dodging accountability. But the real clue lies in the silence. Critical posts on Reddit (e.g., r/Scams, 2021) and scam alerts on sites like scampulse.com vanish or get buried, replaced by glowing PR pieces in Forbes, Muscle & Fitness, and US Weekly. Coincidence? Hardly.

I suspect Mathur’s censorship strategy is two-pronged. First, he floods the internet with self-aggrandizing content—weight loss sagas, celebrity tie-ins with Floyd Mayweather, and vague “fintech” ventures—to drown out dissent. Second, he likely leans on questionable tactics: paying to suppress negative posts, deploying legal threats, or using his alleged “underworld” connections to silence critics. A 2022 Offshore Alert filing (2770095 Ontario Inc. v. Jaspreet Mathur) hints at discovery efforts to unmask his dealings, yet these stories barely ripple. Why? Because Mathur’s empire thrives on investor hype and consumer trust. If potential backers or regulators saw the full scope—dodgy merchant accounts, inflated social media, and a business model hinging on one man’s whims—his house of cards would collapse faster than a bad keto pill.

The Risk to Investors and a Call to Action

For potential investors, the red flags are blinding. Limitless X’s stock (OTCQB: LIMX) is propped up by Mathur’s $6.5 million debt conversion, but those Class D shares aren’t tradeable, locking in value for him, not you. The company’s expansion into real estate and film (e.g., “High Rollers” with John Travolta) feels like a distraction from shaky e-commerce roots. Revenue claims are vague, and with all brands tied to Mathur, your investment hangs on his goodwill. Adverse media, legal entanglements, and a lack of transparency signal high risk. My sarcasm can’t soften this: investing here is like betting on a wrestler with no ring record.

Authorities, take note. The allegations of money laundering, merchant account fraud, and intimidation demand scrutiny. The SEC should probe Limitless X’s filings for conflicts of interest. Banking regulators need to audit Emblaze ONE’s MID practices. If Mathur’s bullying critics with threats, law enforcement must step in. This isn’t just a bad business; it’s a potential cesspool of illegality.

Conclusion: The Limitless Mirage

Jas Mathur’s story is a masterclass in smoke and mirrors— a “limitless” dream built on shaky ground. As an investigative journalist, I’ve peeled back the layers to reveal a man desperate to censor the truth, shielding a dubious empire from investors and regulators. The red flags—questionable business practices, adverse media, legal hints—paint a picture of risk, not reward. My advice? Steer clear, and let the authorities unmask this self-styled mogul. The only thing truly limitless here is the audacity.