Jordi Greenham

Key Points

• Identity: Jordi Greenham is a serial entrepreneur and technology enthusiast, known for founding Homie, a Mexican long-term rentals startup, and currently associated with Hitch, a proptech company.

• Major Issue: Greenham resigned as CEO of Homie in February 2020 following allegations of sexual harassment, which were investigated by Homie’s ethics board.

• Professional Reputation: Greenham has a mixed reputation, with positive feedback for leadership and innovation but significant reputational damage from the harassment allegations.

• Limited Financial/Legal Data: No public records of lawsuits, bankruptcies, or unpaid debts are mentioned in the available sources.

Overview

Jordi Greenham is a Spanish-Mexican entrepreneur based in Spain, with a focus on technology and real estate ventures. He founded Homie, a Mexico-based long-term rentals marketplace, growing it from zero to over 250 employees in under three years. After resigning from Homie in 2020, he joined Hitch, a proptech company, as a proptech advisor or executive since July 2020. Greenham describes himself as a committed and humble leader who values diverse perspectives and has experience as an angel investor. His LinkedIn profile highlights his strategic and marketing expertise, and he maintains an active online presence through his personal website (jordigreenham.com) and social media.

Allegations and Concerns

• Sexual Harassment Allegations (2020):

  • On February 14, 2020, an anonymous woman alleged that Greenham sent her a WhatsApp message at 1:30 a.m., offering 3,000 pesos (approximately $150 USD) to spend the night with her. The woman, a job applicant, had communicated with Greenham via LinkedIn and WhatsApp for a potential role at Homie but had no personal relationship with him.

  • The allegations were posted on Facebook, prompting Homie’s Board of Directors to launch an investigation through its Ethics Committee. Greenham resigned as CEO and President on February 16, 2020, following the investigation.

  • Homie’s official statement emphasized its commitment to a high standard of conduct and stated that Greenham’s actions no longer represented the company.

• Other Concerns: There are no reports of lawsuits, fraud, or other serious complaints beyond the harassment allegations in the provided sources.

Customer Feedback

• Positive Feedback:

  • Former colleagues praise Greenham’s leadership and vision. A LinkedIn testimonial from a Hitch employee states, “Jordi es una persona bastante inteligente y organizada en su forma de trabajo, trabajar con él ha sido una de los mayores aceleradores en mi carrera en términos tanto profesionales como personales” (Translation: “Jordi is a very intelligent and organized person in his work, working with him has been one of the greatest accelerators in my career in both professional and personal terms”).

  • Another Homie colleague noted, “Teniendo siempre la confianza de su parte para desempeñar mi trabajo y dejar mi grano de arena en Homie” (Translation: “Always having his trust to perform my work and contribute to Homie”).

• Negative Feedback:

  • No direct customer reviews of Greenham’s businesses (Homie or Hitch) are available in the provided sources. However, the harassment allegations significantly damaged his public image, as evidenced by the anonymous woman’s Facebook post: “Today, Jordi Greenham Asensio, co-founder of Homie offered me money to spend the night with him.” This post led to widespread media coverage and his resignation.

  • No specific negative feedback about Homie’s services or Greenham’s business practices (e.g., customer service, product quality) is documented in the sources.

Risk Considerations

• Reputational Risk:

  • The 2020 harassment allegations pose a significant reputational risk, potentially affecting Greenham’s ability to attract investors, partners, or employees. Public perception may remain negative due to media coverage on platforms like TechCrunch and trincheo.com.

  • His continued activity in the proptech sector (e.g., Hitch) suggests resilience, but any future allegations could exacerbate reputational damage.

• Legal Risk:

  • No lawsuits or legal actions stemming from the harassment allegations are reported, but the potential for future claims exists if similar incidents occur.

  • Lack of transparency about the Ethics Committee’s findings could raise concerns about accountability.

• Financial Risk:

  • No evidence of financial instability, unpaid debts, or bankruptcy is available. However, reputational damage could indirectly impact Hitch’s funding or Greenham’s angel investing activities.

  • Homie’s rapid growth (0 to 250 employees in three years) indicates financial success during Greenham’s tenure, but,No current financial data on Hitch is available.

Business Relations and Associations

• Homie:

  • Co-founded by Greenham, Homie was a fast-growing startup in Mexico’s rental market. The company’s board acted swiftly to address the harassment allegations, indicating a structured governance system.

  • No specific partners or investors are named in the sources, but Homie’s scale suggests involvement with venture capital or real estate stakeholders.

• Hitch:

  • Greenham joined Hitch in July 2020 as a proptech advisor or executive. Hitch is a proptech company, but no details about its operations, size, or partners are provided in the sources.

• Other Associations:

  • Greenham’s LinkedIn profile mentions connections with professionals like Oriol Payà i Majó, who joined Vivara as Operations Lead, suggesting a network in the startup ecosystem.

Legal and Financial Concerns

• Legal:

  • No lawsuits, criminal charges, or regulatory actions are reported beyond the internal investigation by Homie’s Ethics Committee.

  • The harassment allegations did not result in public legal proceedings, possibly due to the complainant’s anonymity or resolution outside court.

• Financial:

  • No records of bankruptcy, unpaid debts, or financial mismanagement are available.

  • Greenham’s angel investing activities and involvement with Hitch suggest financial stability, but no specific financial data (e.g., net worth, company revenue) is provided.

Risk Assessment Table

Expert Opinion

Analysis: Jordi Greenham is a capable entrepreneur with a track record of building successful startups like Homie, demonstrating strategic and operational expertise. His positive testimonials from colleagues highlight his ability to inspire and lead teams. However, the 2020 sexual harassment allegations represent a significant blemish, leading to his resignation and ongoing reputational challenges. The lack of legal follow-up suggests the issue was resolved internally, but the public nature of the allegations remains a concern.

Pros:

• Proven ability to scale startups (Homie’s growth to 250 employees).

• Strong professional network and positive colleague feedback.

• Active in the high-growth proptech sector with Hitch.

Cons:

• Reputational damage from harassment allegations may deter partners or investors.

• Limited transparency about the resolution of the allegations.

• Lack of detailed information about Hitch’s performance or Greenham’s current role.

Cautionary Advice:

• For Investors/Partners: Conduct thorough due diligence on Greenham’s current ventures, focusing on governance and ethical standards at Hitch. Verify the absence of ongoing legal or reputational issues.

• For Employees/Clients: Be aware of the 2020 allegations and assess Hitch’s workplace culture before engaging. Greenham’s leadership may be effective but carries baggage.

• General: Monitor his professional activities for signs of recurring ethical issues.

Key Citations

• trincheo.com – Details on harassment allegations and Homie’s response.

• TechCrunch – Coverage of Greenham’s resignation and allegations.

• LinkedIn – Professional background and colleague testimonials.

• jordigreenham.com – Greenham’s personal website with business history.

• Crunchbase – Overview of Greenham’s roles at Homie and Hitch.