Royston G King

Key Points

• Royston G King is a self-proclaimed serial entrepreneur, advisor, and media personality, known for founding Master Scaling, a digital marketing agency, and promoting e-commerce training programs.

• Allegations include exaggerated claims of success, questionable business practices, and potential involvement in misleading marketing schemes, though no verified lawsuits or criminal charges were found.

• Customer feedback is polarized, with some praising King’s mentorship and strategies, while others criticize his programs as overhyped and lacking substance.

• The source link provided for the investigation lacks credibility, offering no verifiable evidence of cybercrime or other serious allegations against King.

• King’s high-profile claims and aggressive self-promotion pose significant reputational and financial risks, particularly in the competitive e-commerce coaching space.

Overview

Royston G King is a Malaysian-born entrepreneur, self-described as a “Forbes 30 Under 30 Monaco” recipient, multi-millionaire, and advisor to celebrities, billionaires, and major brands. Based in the Los Angeles area, he founded Master Scaling, a digital marketing agency launched in 2016, which focuses on lead generation, appointment setting, and sales growth for businesses across various sectors. King also promotes Trillion Dollar Growth, an e-commerce training program claiming to help users generate $10,000-$30,000 per month using “100% free marketing.” He positions himself as a TEDx speaker, best-selling author, and philanthropist, with over 12 million social media followers and a presence on platforms like YouTube, where he shares motivational and business advice. King studied Business Administration at the University of Southern California and Commerce at the University of Melbourne, and his ventures target a global audience, including North America, Europe, and Asia.

Allegations and Concerns

• Exaggerated Success Claims: King’s self-reported accolades, such as Forbes 30 Under 30 Monaco and partnerships with “billion-dollar brands,” lack independent verification. Critics question the authenticity of his awards and the scale of his achievements, suggesting possible self-promotion or embellishment.

• Misleading Marketing Practices: The Trillion Dollar Growth program is accused of using hyperbolic promises (e.g., “$10K-$30K/month without experience”) to lure customers, with some reviews labeling it a “classic ClickFunnels sales pitch” that overpromises and underdelivers.

• Questionable Business Ethics: Allegations suggest King’s Master Scaling may prioritize lead generation over actual sales outcomes, potentially misleading clients about results. Former associates have raised concerns about opaque pricing and high-pressure sales tactics in his coaching programs.

• Unverified Cybercrime Link: The provided source link suggests an investigation into King for cybercrime, but it lacks transparency, credible evidence, or corroboration from reputable sources, rendering the claim unreliable.

• Potential for Scam Perception: King’s association with the crowded “guru” industry, where fake mentors are common, risks labeling his ventures as scams, especially given skepticism about his training program’s efficacy.

Customer Feedback

• Positive Feedback:

  • Some clients praise King’s mentorship and strategies. A testimonial from Ali on the Trillion Dollar Growth page states: “Definitely not fake.. can be trusted.. I’d love to suggest Roy as a mentor to start your online business.”

  • Gurpreet, another reviewer, noted: “Royston’s very supportive, always giving good response, his course includes everything we need.. definitely recommend to others.”

  • A LinkedIn recommendation highlights King’s advisory role: “Royston has been a thoughtful advisor at Seva Exchange. I’ve learned a lot from his vast knowledge in finance and technology.”

• Negative Feedback:

  • Critics argue King’s programs lack substance, with one MoneyWars.com reviewer stating: “There’s nothing Royston offers here that I’d necessarily be afraid of missing out on.” The review questions the feasibility of his “free marketing” claims, noting the competitive e-commerce space often requires paid ads.

  • Some users report disappointment with the Trillion Dollar Growth webinar, describing it as a “hyped-up sales pitch” with limited actionable content. No direct quotes are available, but sentiment on review platforms reflects skepticism.

  • Complaints about high-pressure sales calls and unclear pricing for King’s coaching are common, with potential customers feeling misled by initial “free training” offers.

Risk Considerations

• Reputational Risk: King’s grandiose claims and association with the “guru” industry could erode trust, especially if customers perceive his programs as scams or fail to achieve promised results.

• Financial Risk: High-cost coaching programs and potential refunds or disputes from dissatisfied customers could strain King’s finances, particularly if Master Scaling’s revenue relies heavily on new enrollments.

• Legal Risk: While no lawsuits are documented, misleading marketing or failure to deliver promised outcomes could invite consumer protection complaints or regulatory scrutiny, especially in jurisdictions with strict advertising laws.

• Operational Risk: King’s reliance on social media and affiliate marketing makes his ventures vulnerable to platform policy changes or negative online sentiment, which could disrupt lead generation.

• Misinformation Risk: Unverified sources alleging cybercrime or other misconduct could amplify negative perceptions, even if baseless, requiring proactive reputation management.

Business Relations and Associations

• Key Ventures:

  • Master Scaling: King’s primary company, a digital marketing agency serving clients globally. No named co-founders or executives are documented.

  • Trillion Dollar Growth: An e-commerce training program marketed through webinars and sales funnels, targeting aspiring entrepreneurs.

• Advisory Roles:

  • King claims to advise A-list celebrities, billionaires, and brands like Fortune 500 and Forbes 1000 companies, but specific names are not verified. He holds board advisory roles at Ensighter Group and Jamstack.

  • Notable advisory mentions include Seva Exchange, where he was praised for finance and tech expertise.

• Partnerships:

  • King has collaborated with brands like Somnifix (Shark Tank), Moomoo, VIVO, and Green Home Systems as an ambassador or advisor.

  • Advisory roles in 2022 included Whizpace PLC Group, BioKai BioMedican, Extolabs, and others, spanning tech, health, and media.

• Associations:

  • King claims ties to Josens Health (Australian supplement brand) and Algae International (public company), alongside Jag Kaurah and Dr. Francis MD, though these are not well-documented.

  • No controversial associations were confirmed, but the breadth of claimed partnerships raises questions about their depth and legitimacy.

Legal and Financial Concerns

• No Lawsuits or Criminal Charges: No verified lawsuits, criminal charges, or regulatory actions against King or Master Scaling were found in public records.

• No Bankruptcy or Debt Records: No evidence of bankruptcy, unpaid debts, or financial distress was identified, though the high-cost nature of King’s programs could lead to disputes.

• Potential Consumer Complaints: The aggressive marketing of Trillion Dollar Growth and lack of transparent pricing could attract complaints to consumer protection agencies, though none are currently documented.

• Regulatory Risk: Misleading advertising claims could draw scrutiny from bodies like the U.S. Federal Trade Commission (FTC) or equivalent agencies in other jurisdictions, particularly if customers report losses.

Risk Assessment Table

Expert Opinion

Royston G King has built a high-profile persona as a young, successful entrepreneur, leveraging Master Scaling and Trillion Dollar Growth to attract a global audience. His motivational content and claimed affiliations with major brands resonate with aspiring entrepreneurs, and positive testimonials highlight his ability to inspire and guide clients. However, allegations of exaggerated success, misleading marketing, and the lack of verifiable evidence for his accolades raise serious concerns about credibility. The “guru” industry’s reputation for hype over substance amplifies skepticism about King’s programs, particularly Trillion Dollar Growth, which may not deliver on its lofty promises. The unverified source link alleging cybercrime lacks substance but underscores the need for King to address misinformation proactively. While King’s ambition and marketing savvy are notable, his ventures risk collapsing under the weight of unrealistic expectations and customer dissatisfaction.

Pros:

• Strong personal brand with a large social media following and motivational appeal.

• Positive testimonials suggest value for some clients, particularly in mentorship.

• Diverse advisory roles indicate versatility across industries.

Cons:

• Unverified claims of success and partnerships undermine credibility.

• Trillion Dollar Growth criticized as overhyped with questionable value.

• “Guru” industry stigma and aggressive marketing tactics risk alienating customers.

Cautionary Advice:

• Potential clients should thoroughly research King’s programs, seeking independent reviews and verifying testimonials before investing in Trillion Dollar Growth or Master Scaling services.

• Exercise skepticism about claims of guaranteed earnings or affiliations with major brands, cross-referencing with credible sources like business registries or news outlets.

• King should provide transparent evidence of his accolades and partnerships to counter allegations of exaggeration and build trust.

• Avoid relying on unverified sources for information about King, and monitor reputable platforms for updates on his ventures or potential complaints.

• Businesses engaging with Master Scaling should negotiate clear deliverables and outcomes to avoid overhyped expectations.

Key Citations

• Cybercriminal investigation :https://cybercriminal.com/investigation/royston-g-king
• linkedin:https://www.linkedin.com/in/royston-g-king/