CyberCriminal.com

Marcella Novela

We are investigating Marcella Novela for allegedly attempting to conceal critical reviews and adverse news from Google by improperly submitting copyright takedown notices. This includes potential violations such as impersonation, fraud, and perjury.

PARTIES INVOLVED : Marcella Novela

ALLEGATIONS : Perjury, Fraud, Impersonation

INCIDENT DATE : 10 Oct 2024

INVESTIGATED BY : Ethan Katz

TOOLS USED : Lumen, SecurityTrails

CASE NO : 5483/A/2025

CRIME TYPE : Intellectual Property Scam

PUBLISHED ON : 27 Mar2025

Marcella Novela
Due Diligence
Get everything we know about Marcella Novela in one downloadable PDF document
Is This About You?
We encourage you to share details of the actual perpetrators and get your story straight.

What We Are Investigating?

Our firm is launching a comprehensive investigation into Marcella Novela over allegations that it has been suppressing critical reviews and unfavorable Google search results by fraudulently misusing DMCA takedown notices. These actions, if proven, could constitute serious legal violations—including impersonation, fraud, and perjury.

We conducted comprehensive analyses of fraudulent copyright takedown requests, meritless legal complaints, and other unlawful efforts to suppress public access to critical information. Our reporting sheds light on the prevalence and modus operandi of a structured censorship network, often funded and used by criminal enterprises, oligarchs and criminal entities seeking to manipulate public perception and bypass AML checks conducted by financial organisations.

The fake DMCA notices in this investigation appears to have been strategically deployed to remove negative content from Google search results illegally. Based on this pattern, we have reasonable grounds to infer that Marcella Novela - or an entity acting at its behest - is directly or indirectly complicit in this cyber crime.

In most such cases, such ops are executed by rogue, fly-by-night 'Online Reputation Management' agencies acting on behalf of their clients. If evidence establishes that the subject knowingly benefited from or facilitated this scam, it may be deemed an 'accomplice' or an 'accessory' to the crime.

What are they trying to censor

Marcella Novela, an art adviser, curator, and former Miami Beach commissioner candidate, was arrested alongside her husband, Ricardo Dunin, on domestic violence charges. The high-profile couple’s violent altercation at their Flamingo Drive home resulted in both facing misdemeanor battery charges. While the couple downplayed the incident as a “misunderstanding,” police reports detailed disturbing claims of physical assault. Novela, who had recently lost her bid for the Group VI commissioner seat, now finds herself entangled in a legal battle that threatens her public image and professional reputation.

Lawsuits and Legal Actions

  1. Domestic Violence Arrest and Charges
    • Incident Details:
      • On Wednesday morning, Miami Beach police responded to a domestic disturbance at the couple’s residence.
      • Upon arrival, officers found Dunin in the pool with some of his belongings, while Novela sat on the pool’s edge.
      • According to Novela, Dunin allegedly grabbed her by the throat, pushed her into a dresser, and then threw her onto the bed.
      • Novela admitted to punching Dunin in the face in self-defense.
      • Dunin claimed he fled to the pool deck “in fear for his safety” and alleged that Novela pushed him into the pool.
    • Physical Evidence:
      • Novela: Red mark on her neck.
      • Dunin: Small cut on his right temple.
    • Alcohol Involvement:
      • Police noted a strong odor of alcohol on Novela’s breath and body.
      • She admitted to drinking until 3 a.m. prior to the incident.
    • Legal Charges:
      • Both Novela and Dunin were charged with misdemeanor battery.
      • Their arraignment hearings were scheduled for mid-December.
  2. Public Statement and Defense
    • Following the incident, Dunin downplayed the altercation, stating via text message that they viewed the episode as a “big misunderstanding blown out of proportion.”
    • He confirmed that they were traveling together despite the charges, attempting to portray a united front.

Complaints and Allegations

  1. Physical Assault and Battery
    • Novela’s Allegations:
      • Claimed Dunin attacked her in the bedroom by grabbing her neck and shoving her into furniture.
      • Stated she struck him in self-defense.
    • Dunin’s Counterclaim:
      • Alleged that Novela pushed him into the pool.
      • Claimed he fled the house out of fear for his safety.
    • Police Report Findings:
      • Both had visible injuries.
      • Police noted Novela’s intoxication at the time of the incident, potentially weakening her claims of self-defense.
  2. Campaign Controversies
    • Prior to her arrest, Novela ran an unsuccessful campaign for Miami Beach Group VI commissioner, losing to Joe Magazine.
    • During her campaign, she faced criticism for accepting contributions from real estate developers and brokers, raising questions about potential conflicts of interest.
    • Major donors to her campaign included:
      • Douglas Elliman Florida CEO Jay Parker
      • Developer Mikael Hamaoui
      • Michael Simkins, a controversial figure in Miami real estate
      • David Grutman
      • Fortune International Group
      • Edgardo and Ana Cristina Defortuna, major figures in luxury real estate development.

Conclusion

Marcella Novela’s arrest for domestic violence alongside her husband, Ricardo Dunin, has cast a shadow over her public and professional image. While the couple insists the incident was a misunderstanding, the police report paints a different picture, detailing physical violence, intoxication, and conflicting accusations. Novela’s legal troubles come on the heels of her failed political campaign, where she already faced scrutiny for her ties to real estate donors. This latest scandal could further damage her credibility, hinder future political aspirations, and stain her reputation as an art curator and public figure.

  • https://lumendatabase.org/notices/47539261
  • December 27, 2024
  • Marcella Novela
  • https://www.instagram.com/marcellanovela?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
  • https://therealdeal.com/miami/2023/11/27/ricardo-dunin-marcella-novela-arrested-for-domestic-violence/

Evidence Box

Evidence and relevant screenshots related to our investigation

Targeted Content and Red Flags

therealdeal

Developer Ricardo Dunin, wife Marcella Novela arrested over domestic violence dispute

  • Removed
Visit Link

cbsnews

Former Miami Beach Commission candidate facing domestic battery charge

  • Adverse News
Visit Link

miamiherald

Former Miami Beach commission candidate, her husband locked up after domestic dispute Read more at: https://www.miamiherald.com/news/local/community/miami-dade/miami-beach/article282233478.html#storylink=cpy

  • Adverse News
Visit Link

About the Author

The author is affiliated with TU Dresden and analyzes public databases such as Lumen Database and Maltego to identify and expose online censorship. In his personal capacity, he and his team have been actively investigating and reporting on organized crime related to fraudulent copyright takedown schemes.

Additionally, his team provides advisory services to major law firms and is frequently consulted on matters pertaining to intellectual property law.

Escalate This Case
Please enable JavaScript in your browser to complete this form.
Checkboxes

Learn All About Fake Copyright Takedown Scam

Or go directly to the feedback section and share your thoughts

How This Was Done

The fake DMCA notices we found always use the 'back-dated article' technique. With this technique, the wrongful notice sender (or copier) creates a copy of a 'true original' article and back-dates it, creating a 'fake original' article (a copy of the true original) that, at first glance, appears to have been published before the true original

What Happens Next?

Based on the feedback, information, and requests received from all relevant parties, our team will formally notify the affected party of the alleged infringement. Following a thorough review, we will submit a counter-notice to reinstate any link that has been removed by Google, in accordance with applicable legal provisions. Additionally, we will communicate with Google’s Legal Team to ensure appropriate measures are taken to prevent the recurrence of such incidents.

You are Never Alone in Your Fight.

Generate public support against the ones who wronged you!

User Reviews

Domain Check

Stop fraud before it happens with unbeatable speed, scale, depth, and breadth.

Recent Checks

Cyber Investigation

Uncover hidden digital threats and secure your assets with our expert cyber investigation services.

Recent Investigation

Threat Alerts

Stay ahead of cyber threats with our daily list of the latest alerts and vulnerabilities.

Threat Alerts

Client Dashboard

Your trusted source for breaking news and insights on cybercrime and digital security trends.

Client Login