Marcella Novela
We are investigating Marcella Novela for allegedly attempting to conceal critical reviews and adverse news from Google by improperly submitting copyright takedown notices. This includes potential violations such as impersonation, fraud, and perjury.
PARTIES INVOLVED : Marcella Novela
ALLEGATIONS : Perjury, Fraud, Impersonation
INCIDENT DATE : December 27, 2024
INVESTIGATED BY : Ethan Katz
TOOLS USED : Lumen, SecurityTrails
CASE NO : 5483/A/2025
CRIME TYPE : Intellectual Property Scam
PUBLISHED ON : 27 Mar 2025
Due Diligence
Is This About You?
What We Are Investigating?
Our firm is launching a comprehensive investigation into Marcella Novela over allegations that it has been suppressing critical reviews and unfavorable Google search results by fraudulently misusing DMCA takedown notices. These actions, if proven, could constitute serious legal violations—including impersonation, fraud, and perjury.
We conducted comprehensive analyses of fraudulent copyright takedown requests, meritless legal complaints, and other unlawful efforts to suppress public access to critical information. Our reporting sheds light on the prevalence and modus operandi of a structured censorship network, often funded and used by criminal enterprises, oligarchs and criminal entities seeking to manipulate public perception and bypass AML checks conducted by financial organisations.
The fake DMCA notices in this investigation appears to have been strategically deployed to remove negative content from Google search results illegally. Based on this pattern, we have reasonable grounds to infer that Marcella Novela - or an entity acting at its behest - is directly or indirectly complicit in this cyber crime.
In most such cases, such ops are executed by rogue, fly-by-night 'Online Reputation Management' agencies acting on behalf of their clients. If evidence establishes that the subject knowingly benefited from or facilitated this scam, it may be deemed an 'accomplice' or an 'accessory' to the crime.
What are they trying to censor
Marcella Novela, an art adviser, curator, and former Miami Beach commissioner candidate, was arrested alongside her husband, Ricardo Dunin, on domestic violence charges. The high-profile couple’s violent altercation at their Flamingo Drive home resulted in both facing misdemeanor battery charges. While the couple downplayed the incident as a “misunderstanding,” police reports detailed disturbing claims of physical assault. Novela, who had recently lost her bid for the Group VI commissioner seat, now finds herself entangled in a legal battle that threatens her public image and professional reputation.
Lawsuits and Legal Actions
- Domestic Violence Arrest and Charges
- Incident Details:
- On Wednesday morning, Miami Beach police responded to a domestic disturbance at the couple’s residence.
- Upon arrival, officers found Dunin in the pool with some of his belongings, while Novela sat on the pool’s edge.
- According to Novela, Dunin allegedly grabbed her by the throat, pushed her into a dresser, and then threw her onto the bed.
- Novela admitted to punching Dunin in the face in self-defense.
- Dunin claimed he fled to the pool deck “in fear for his safety” and alleged that Novela pushed him into the pool.
- Physical Evidence:
- Novela: Red mark on her neck.
- Dunin: Small cut on his right temple.
- Alcohol Involvement:
- Police noted a strong odor of alcohol on Novela’s breath and body.
- She admitted to drinking until 3 a.m. prior to the incident.
- Legal Charges:
- Both Novela and Dunin were charged with misdemeanor battery.
- Their arraignment hearings were scheduled for mid-December.
- Incident Details:
- Public Statement and Defense
- Following the incident, Dunin downplayed the altercation, stating via text message that they viewed the episode as a “big misunderstanding blown out of proportion.”
- He confirmed that they were traveling together despite the charges, attempting to portray a united front.
Complaints and Allegations
- Physical Assault and Battery
- Novela’s Allegations:
- Claimed Dunin attacked her in the bedroom by grabbing her neck and shoving her into furniture.
- Stated she struck him in self-defense.
- Dunin’s Counterclaim:
- Alleged that Novela pushed him into the pool.
- Claimed he fled the house out of fear for his safety.
- Police Report Findings:
- Both had visible injuries.
- Police noted Novela’s intoxication at the time of the incident, potentially weakening her claims of self-defense.
- Novela’s Allegations:
- Campaign Controversies
- Prior to her arrest, Novela ran an unsuccessful campaign for Miami Beach Group VI commissioner, losing to Joe Magazine.
- During her campaign, she faced criticism for accepting contributions from real estate developers and brokers, raising questions about potential conflicts of interest.
- Major donors to her campaign included:
- Douglas Elliman Florida CEO Jay Parker
- Developer Mikael Hamaoui
- Michael Simkins, a controversial figure in Miami real estate
- David Grutman
- Fortune International Group
- Edgardo and Ana Cristina Defortuna, major figures in luxury real estate development.
Conclusion
Marcella Novela’s arrest for domestic violence alongside her husband, Ricardo Dunin, has cast a shadow over her public and professional image. While the couple insists the incident was a misunderstanding, the police report paints a different picture, detailing physical violence, intoxication, and conflicting accusations. Novela’s legal troubles come on the heels of her failed political campaign, where she already faced scrutiny for her ties to real estate donors. This latest scandal could further damage her credibility, hinder future political aspirations, and stain her reputation as an art curator and public figure.
- https://lumendatabase.org/notices/47539261
- December 27, 2024
- Marcella Novela
- https://www.instagram.com/marcellanovela?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
- https://therealdeal.com/miami/2023/11/27/ricardo-dunin-marcella-novela-arrested-for-domestic-violence/
Evidence Box
Evidence and relevant screenshots related to our investigation
Targeted Content and Red Flags
therealdeal.com
Developer Ricardo Dunin, wife Marcella Novela arrested over domestic violence dispute
- Removed
cbsnews.com
Former Miami Beach Commission candidate facing domestic battery charge
- Adverse News
miamiherald.com
Former Miami Beach commission candidate, her husband locked up after domestic dispute Read more at: https://www.miamiherald.com/news/local/community/miami-dade/miami-beach/article282233478.html#storylink=cpy
- Adverse News
About the Author
The author is affiliated with TU Dresden and analyzes public databases such as Lumen Database and
Maltego to identify and expose online censorship. In his personal capacity, he and his
team have been actively investigating and reporting on organized crime related
to fraudulent copyright takedown schemes.
Additionally, his team provides
advisory services to major law firms and is frequently consulted on matters
pertaining to intellectual property law.
Escalate This Case
Learn All About Fake Copyright Takedown Scam
Or go directly to the feedback section and share your thoughts
How This Was Done
The fake DMCA notices we found always use the 'back-dated article' technique. With this technique, the wrongful notice sender (or copier) creates a copy of a 'true original' article and back-dates it, creating a 'fake original' article (a copy of the true original) that, at first glance, appears to have been published before the true original
What Happens Next?
Based on the feedback, information, and requests received from all relevant parties, our team will formally notify the affected party of the alleged infringement. Following a thorough review, we will submit a counter-notice to reinstate any link that has been removed by Google, in accordance with applicable legal provisions. Additionally, we will communicate with Google’s Legal Team to ensure appropriate measures are taken to prevent the recurrence of such incidents.
You are Never Alone in Your Fight.
Generate public support against the ones who wronged you!
Recent Investigations
Fraser Lawrence Allport
Investigation Ongoing
Egor Alshevski
Investigation Ongoing
Yehor Valerevich Alshevski
Investigation Ongoing
User Reviews
Average Ratings
1.5
Based on 5 ratings
by: Noura El-Sayed
Marcella Novela is dragged through the mud in this article without a shred of substantiated proof. The author’s reliance on anonymous sources and vague insinuations is irresponsible. This kind of reckless reporting can ruin lives without accountability. It’s a disgrace...
by: Zeineb Mahmoud
his piece on Marcella Novela is riddled with inconsistencies and speculative nonsense. It’s more fiction than investigative reporting.
by: Matthew Fuller
Marcella Novela's arrest for domestic violence makes it clear she's not the person I thought she was, and her credibility is now in tatters.
by: Gregory Jones
I invested in Marcella Novela's art expertise, only to realize she’s nothing but a troubled figure arrested for violence, intoxicated, and tied to controversial real estate moguls. Now, I regret ever trusting her name.
by: Brent Underwood
Marcella Novela's arrest for domestic violence proves she’s no role model losing a political race is nothing compared to the damage she’s done to her own reputation, especially with her disturbing behavior and scandalous ties to shady developers.
by: Zoe Bishop
My friends and I actually voted in that commissioner race and we’re just glad she didn’t win. Imagine this mess happening while in office Miami Beach doesn’t need more scandal.
by: Landon Matthews
You can’t just call something a misunderstanding when there are red marks, bruises and police involved. That’s gaslighting the public and minimizing real violence
by: Nora Simmons
I used to admire Marcella for her work in the art scene, but after reading about the domestic violence arrest and the alcohol involvement it’s hard to look at her the same way
by: Ethan Gonzalez
Physical injuries, alcohol involvement, and contradictory statements make this case a legal mess. Novela’s attempt to frame it as a misunderstanding while showing a red mark on her neck and admitting to punching Dunin isn’t fooling anyone.
by: Sophia Nelson
Novela’s political campaign was already tainted by questionable donors and conflicts of interest. Add in a domestic violence arrest with visible injuries and conflicting police reports, and you’ve got a full-blown reputational disaster.
by: Olivia Rogers
The “self-defense” excuse falls flat when both parties have injuries and alcohol is involved. Sounds messy.
by: Jack Walker
Marcella Novela’s domestic violence arrest wasn’t just a misunderstanding it was a violent altercation with physical injuries and police involvement.
Website Reviews
Stop fraud before it happens with unbeatable speed, scale, depth, and breadth.
Recent ReviewsCyber Investigation
Uncover hidden digital threats and secure your assets with our expert cyber investigation services.
Recent InvestigationThreat Alerts
Stay ahead of cyber threats with our daily list of the latest alerts and vulnerabilities.
Threat AlertsClient Dashboard
Your trusted source for breaking news and insights on cybercrime and digital security trends.
Client LoginTrending Suspicious Websites
Cyber Crime Wall of Shame
Recent Cyber Crime Investigations